An Update on Product Trends in the Mutual Fund Industry
Investment advisers with longstanding mutual funds, as well as advisers looking to make their first foray into the ’40 Act Fund world, usually have distinct opportunities when it comes to growing their assets under management (AUM). In both cases, innovation is always a key component of the manager’s strategy. The U.S. mutual fund industry is a crowded space, with 54% of the AUM captured by the 10 largest fund families. Innovative strategies make a new fund stand out and can drive asset capture; however, investment advisers have to temper their penchants for innovation with the reality of operating in a highly regulated industry, known for frequently changing regulatory regimes.
In light of these factors, we find ourselves in a market often characterized by varying product trends. To help advisers understand the changes and take advantage of current industry dynamics, we will explore in more detail what trends Ultimus is currently seeing, what we believe is driving them, and where we think they will take investment advisers in the registered fund space.
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